I recently had the opportunity to shoot for BMW UK and Ireland, creating imagery for their summer and autumn social media campaigns. The brief focused on capturing the brand’s dynamic character through authentic, lifestyle-led visuals — blending design, performance, and atmosphere in a way that feels both aspirational and real.
From early-morning drives to golden-hour landscapes, the project allowed me to showcase BMW’s models in environments that highlight their presence and personality. It was a rewarding collaboration and a chance to contribute to the visual identity of one of the world’s most recognisable automotive brands.
